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This site states the following, "The direct financial services website with a difference! How to find the best solution for your unique circumstances." Our analyzers noticed that the web page also stated " Your only need for financial services is what you really need considering your unique needs and circumstances! Use the free tools supplied on Plandirects website to calculate your need, get advice and to find quality solutions." The Website also stated " The direct financial services website with a difference! Your only need is what you really need in your unique circumstances!." The website's header had financial as the most important keyword. It was followed by financial planning, financial planner, and financial advisor which isn't as highly ranked as financial. The next words the site uses is financial calculators. financial solution was also included and might not be understood by search crawlers.